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How To Be A First Class Marketer?
Submitted Sunday, March 18, 2007 / Views 164 / Comment (0)
Did you now how to follow up a new customer with less phone calls?
First thing for you to know that you only have about 5 minutes for first follow up in the phone. The rest of that is a meeting arrangement.
So what should I do to follow up my customers as quickly as you can?
#1 doesn't waste your time for non related conversations during the calls. Bring your company profile references and don't display all your product details in phone. Just talk about the benefits of your company and your products for 3 minutes.
Self confidence is the most important thing when you make phone calls.Some peoples will pay attention to you if you doing this. You must have a self confidence to attract your clients, so that they will treat you as an important person.
Show your profile and we sure that you do not want to be under estimated by you Once they under estimated you, don't hope that they will Trust you. Show your performance, I believe you can do that. Impress them with your personality skills not just product knowledge.
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The Revolution has begun - and it will not be Televised The new Artist Development Paradigm
Submitted Sunday, March 18, 2007 / Views 71 / Comment (1)
In reflecting on the world of the Music Business in 2004, there were some very profound and dramatic changes that changed the nature of the Music Business itself. 2004 will always be remembered as the year the 'Big Five' became the 'Big Four' and don't be surprised if you're reading at this time next year and we're telling you about the 'Big Three'! Beside the Sony/BMG merger, 2004 will also be remembered as the year labels utilized aggressively utilized video games as a marketing vehicle for the launching of many of their artists.
It will also be remembered as the year when the public finally said "No Thanks" to the Concert Business in a very loud and clear way. The summer touring season especially, was taught some very painful and costly lessons regarding who and exactly how much the public is willing to pay to see an act and what they are no longer willing to pay for! As a result Clear Channel has removed Service fees from its ticket prices and drastically reduced parking at many of its venues. The Industry also learned some very valuable (and long overdue) lessons on the volume of acts the marketplace is able to absorb as well as the actual live-viability of some of those acts.
Warner Music Executive Payments
Submitted Sunday, March 18, 2007 / Views 87 / Comment (1)
"In human life, art may arise from almost any activity, and once it does so, it is launched on a long road of exploration, invention, freedom to the limits of extravagance, interference to the point of frustration, finally discipline, controlling constant change and growth." Susanne Langer (1895-1985)
Commentary
In these times of major record label mergers, downsizing, the slashing of label rosters, and thousands of record company jobs being lost over the last three yearsnot to mention the enormous sea change and seismic shifts that technology has wroughtcomes one of the most disturbing reports we have come across. It further reveals just how profoundly out-of-touch certain companies TRULY are when addressing the problems within their own record divisions. The Financial Times reported 'Warner Music, paid its top five executives more than $21m in salary and bonuses following last year's $2.6bn acquisition of the US music group by a private equity consortium.' The article continues that of the top management, Edgar Bronfman Jr, the Chairman who led last year's buy-out, received a $1M salary and $5.25M bonus. Lyor Cohen, head of the US recorded music business, received $1M and $5.24M in salary and bonus, respectively. Paul Rene Albertini, head of Warner's international operations, was paid $1.25M in salary and a $3.15M bonus. Departing Warner/Chappell CEO, Les Bider, received a $2.44M total payment. These payouts include further guaranteed bonuses or change of control payments. According to documents filed with the U.S. Securities and Exchange Commission, last year's total executive remuneration was more than three times higher than Warner Music's $7M operating income for the 10 months to September 30th. The management payments reflect Warner's success in cutting costs following last year's sale of the Music Group by Time Warner. The company expects to deliver $250M of annualized savings by May this year, achieved mainly through 1,600 job losses.
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Business Credit Scoring: Is It a Killer Application or Application Killer?
Submitted Sunday, March 18, 2007 / Views 72 / Comment (0)
In his 1968 seminal novel, 2001: A Space Odyssey, Arthur Clark introduced HAL, a spaceship computer with artificial intelligence. Mission engineers designed HAL to carry out an array of technical orders to safeguard the ship's mission. HAL operated flawlessly until it reported the failed operation of a ship system that was operating perfectly. Rather than correct the mistake, HAL's logic dictated that it would be more efficient to kill the ship's crew. Ever the polite computer, HAL killed quickly and quietly until it was unplugged by the sole remaining crewmember, Dave Bowman.
Many small business owners believe that HAL's progeny are carrying out HAL's murderous mission in the small business credit arena. Computers now make important credit decisions for major banks and financing companies. Each day in the U.S., computers with fancy algorithms score thousands of small business credit transactions. Though credit-scoring models work well for most small companies, many believe these systems, like HAL, have run amuck. Routinely, transactions with low scores are turned down and applicants are notified of the decision by computer-generated rejection letters.
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Let Her Be Covered Part Two
Submitted Sunday, March 18, 2007 / Views 84 / Comment (0)
The framework for the message this morning will consist of a series of questions revolving around this command: "Let her be covered."
The first of these questions is: "To whom is this command addressed?"
Now that's a very simple question. In your opinion, perhaps, it's too elementary to even raise. Your answer might be, "Why, it's addressed, of course, to the Corinthians!" and that's right. They were the initial recipients of it. Does that mean, then, that it was exclusively for them? Does that mean that what was enjoined upon them is not binding upon us? Have the teachings of the epistles been generally understood in that way? Among Christian people, is the Bible usually viewed as "out of date"? No! The Bible has been studied and applied because it is believed to be relevant for today.
If 1 Corinthians was intended only for the Corinthians, then we might as well close our doors and go out of business. A very few would take so radical a stand as that. The continued observance of the communion ordinance is evidence of the widespread conviction that not the Corinthians only, but we, too, are being addressed in this epistle. But, as was pointed out earlier, it's unfortunate that, in that larger group, there are those who, at certain points, draw back from that position in order to escape the reproach of Christ. And so you have this practice of teaching one part of the chapter, but not the part of the chapter that might make you unpopular.
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