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7 Ways Email Can End Your Business Relationships Before They Start
Submitted Friday, March 16, 2007 / Views 55 / Comment (1)
Too often, people forget they're anonymous in the internet world. Your friends and colleagues might know you as being a tireless worker, a great friend and loving parent, but I don't know that. To me, you're just a font. You're a font in an email, or in a forum post. If you give me access to your website, then you're whatever impression the website creates. But largely, you're anonymous. So if you want to establish trust in your internet business dealings, make it your goal to paint a professional image via email.
I'm a copywriter, so I'm constantly combing the web for possible clients and cohorts. Recently I've encountered some internet personalities who have left me scratching my head in puzzlement. Might we have had a fruitful business relationship? I'll never know, because within days of crossing paths, they managed to display one of the "Scary Seven" - that is, the seven quickest ways to scare people away by email. Let's review them now.
Scare Tactic 1. Send an email from a cryptic address. There's nothing that says 'unprofessional' like an email inquiry from "Binky24" or "Shanaynay_7". Email addresses like this strike me as being one of two things: 1. someone young and foolish, or 2. a spammer. I understand if you don't have a website up and running yet; after all, as a writer, many people contact me to help them get their businesses started. But at the very least, reveal your first and last name. Provide contact information, and a brief background. If no one knows who you are, it's not likely they'll do business with you.
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Theres Gold in Your Websites Server Log
Submitted Friday, March 16, 2007 / Views 59 / Comment (2)
Many Webmasters have never bothered to view their website's server log. Ignoring your server log is like flying with a blind pilot. You may still be cruising along, but you have no idea where you are or where you're headed. If your website is on a free host, you probably don't have access to the server log. However, if you pay for your web host, or if you own the server, you almost always have some access to the server log.
In this article, you'll learn what kind of information a typical server log provides, how to analyze that information, and how to use that information to steer your website in a direction for growth and success.
The actual data in the server log is just that, data. Data is of little use without an application to compile, categorize, analyze, and turn it into useful information. The power of server log analysis software varies depending upon the web host, and it's not related to how much you pay for hosting service. I have seen some very low budget web hosts with powerful server log analysis software, and some expensive web hosts that provide only a limited utility.
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Microsoft Great Plains - Microsoft RMS Integration - overview
Submitted Friday, March 16, 2007 / Views 62 / Comment (0)
Microsoft Great Plains and Microsoft Retail Management System (Microsoft RMS) are originally developed by different software vendors, who had no idea that in the remote future (now) these two applications will be owned by Microsoft and will need to be tightly integrated. Current integration between the two is not an easy thing. At this time MBS has RMS integration on the General Ledger and Purchase Order level into Great Plains out of the box. This integration has some advancements in comparison to old product: QuickSell, but it is still GL and PO only. We do understand the need for midsize and large retail companies, structured as clubs and selling on account to their members to have more adequate integration when you can synchronize your Sales information and have robust Great Plains reporting.
There is the product on the market, which is integration on the Receivables Management and Purchase Order Processing level from RMS to Great Plains, written by Daniel Sionov and Andrew Karasev and maintained by the alliance between LightEdge Solutions (www.lightedge.com) and Alba Spectrum Technologies (www.albaspectrum.com). In Alba Spectrum Technologies we actually do coding and product tuning for specific client needs. This product allows you to map multiple RMS stores to one or multiple Great Plains companies. We usually have to tune it for specific needs of the customer, but in general words - it is based on SQL insert into statement and so can handle hundred thousands transactions per day - maximum of what RMS can handle. Integration is usually setup on RMS Headquarters database. However we can set it for Store Operations database.
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Microsoft Great Plains Integration Manager - Advanced Techniques
Submitted Friday, March 16, 2007 / Views 46 / Comment (0)
Great Plains Integration Manager scripting and translation - overview for programmer, software developer, database administrator, IT specialist
Microsoft Business Solutions main middle market ERP application - Microsoft Great Plains has multiple integration options: MS SQL Scripting (stored procedures and views), ADO.Net programming, Microsoft SQL Server DTS packages. You certainly can deploy such SDK tools as eConnect. However here we would like to show you how to program the simplest user friendly tool: Microsoft Great Plains Integration Manager.
We assume that you are familiar with Microsoft scripting technologies: Visual Basic for Application (VBA). You should be aware, however, about poor performance of Integration Manager. We recommend it for low volume of complex transactions. It is good tool, if you are importing about 100 transactions per day from text file (when you need to come through empty lines or something not matching the template to filter integration lines). If you have thousand transactions and performance is critical - switch to SQL Stored procs or Dexterity custom process server.
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Into The Limelight
Submitted Friday, March 16, 2007 / Views 55 / Comment (0)
To stand out in a cluttered world, become a recognized expert
There are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to become slightly famous by establishing an expert reputation.
Not so long ago, expertise was equated with the number of years you were in business or the college diploma that hung on your wall. That has changed as people have come to be more interested in results. If you can deliver, people will be interested in you no matter how brief your business experience or how bare your walls are of diplomas.
Experts are sought after. They get more business with less effort and command higher fees. Journalists come to them for information. They are asked to speak at conferences. They out-position their competitors and break out of the anonymity trap because they know more and are recognized as knowing more.
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