Artículo libre
Artículo libre
Artículo libre - reimpresión del artículo - republicar el artículo
The Art Of Writing Classified Ads
Submitted Friday, March 16, 2007 / views 199
The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more.
You must first of all forget any notion of selling products from your classified advertisements. Instead you need to concentrate on offering free information to attract as many interested parties as possible for the products or services you have to offer. You need to understand that your ad has only one purpose. That is to target a specific group of customers who need what your company has to offer.
The purpose of your ad is to gather enquiries, whether they be in letter, notes, on postcards or through online enquiry forms. Or for that matter on anything through which the customer can say "Please send more information". Upon receipt of any enquiry you must respond quickly with professionally written and prepared sales material. This will at least consist of a sales letter, descriptive circular, a full product brochure and a return addressed envelope for convenience.
Unlike any display advertising, your classified ad will be placed under a specific heading according to product or service type. Then only readers interested in your subject will scan your heading in the same way they would scan the adverts and subjects placed in a phone directory. They are the ones looking for something; it's up to you to let them know you have it.
Never try to deceive prospective customers with the content of your ad. Remember you need the names of good quality buyers, not a massive amount of names to supply expensive marketing material to. It is best not to promise more than your product or service is able to offer in your classified ad. This will not only lose you a sale, but will upset the customer and alienate them from any future sales.
It is essential that you place your classified ad under the correct heading and sub heading. For example if your product targets other business's remember ther are sub headings like finance, technology, marketing etc. Some publications or online classified sites even allow you to create your own sub heading if there isn't one already.
When writing your ad it is best to disregard the size and cost of your ad. You need to tell it all, and stress the need for the product or service you have to offer, what it will do, and how the readers will benefit from the purchase of it. Concentrate on how what you have to offer will make their lives better and much easier.
When you have finished writing the best possible description you can, now is the time to start thinking about size and cost. Read through your ad to see if you can cut down on the wordage without detracting from the content, and be selective with your choice of words to be written in the final version of your ad.
Only when you are totally happy with the final content of your ad should you submit it for publication. Then if you have been honest and as descriptive as possible, any interested parties will request further information hopefully leading to a sale.
Thanks for reading.
Please feel free to rate my article at the bottom of this page.
Jason
********************************************************************************* Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. An established communications company, offering advice and implementation of high quality business phone systems. *********************************************************************************
Top Article
Device Driver Basics
Most people understand that the "hardware" part of their computer
7 Steps To Hire The Best
You can use this step-by-step method to hire applicants who are likely
Stress Relief for Busy Business People - 11 Easy Ways
Make stress less of an issue for you in your work and life, by trying
Recessions Dont Last Forever!
It could, but what if it doesn't?
Will you be prepared?
Will
Useless Resume Objectives
What's wrong with an objective on a resume? The problem with objectives
The Art Of Writing Classified Ads
The writing of good classified ads truly is an art that needs to be
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.
Especially when managers
Aspergers Syndrome and its Symptoms
Asperger's syndrome is a condition common in young children who experience
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise,
Get a Job! Tips for Organizing Your Resume
Whether you're a Vice President of Marketing or a recent college grad,
Added Comment
No Comment
Steps. Hire. Best. Stress. Relief. Busy. Business. People. Easy. Ways. Device. Driver. Basics. Music. Mini. Course. Learn. Basics. Reading. Keyboard. Instrument. Dont. Eliminate. Middle. Man. Add. One. Pharmaceuticals. Next. Frontier. America. War. Drugs. Why. Doesnt. Leave. Him. What. Best. Practice. Public. Relations. Useless. Resume. Objectives. Get. Job. Tips. Organizing. Resume.
More Article
10 Ways To Work Through A Business Slowdown
In running any kind of business, it's inevitable that sometimes business
5 Tips For Creating Great Jobs
1) Create A Powerful "Mission Statement"-
When your business mission
Living Migraine Free
Don't treat your migraines, prevent them. A life without migraines
If You Want Others to Like You, Like Yourself First!
Many of us mistakenly believe that it's wrong or conceited, to think
Constipation and Natural Remedies
There are two types of constipation, organic and functional. Organic
Computer Tips that Help Small Businesses Operate Profitably
When working properly, computers enable small businesses to make big
How to Avoid the Biggest Mistakes Member Sites Make in Their Marketing Copy
If you have a web site to which people pay a periodic member fee,
Paypal Primer
To conduct business on the Internet, whether informal, one-time only
How I made $122,000 and lost $132,000 - A lesson in Assets vs Liabilities
This is a true story from my own experience that illustrates how buying
The Revolution has begun - and it will not be Televised The new Artist Development Paradigm
In reflecting on the world of the Music Business in 2004, there were
Utilizing Your Best Hidden Asset To Increase Sales
You probably already have in your possession one of the most valuable
DMOZ: Rotten To The Core
I knew things were bad at DMOZ. But I guess I didn't realize how bad,
The Big-Pay Off -- Brand Value
Many CEOs and marketing directors find their time wasted evaluating
Microsoft Great Plains Remote Support - Overview
Microsoft Great Plains is now standard mid-market ERP application,
Recognize the Early Signs of Burnout
Most of us are trying to balance work, home, and a family life. We
10 Steps To Higher Search Engine Positioning
There is perhaps no more level playing field in business than the
Succession Planning? ... Not on My Watch!
At first blush, it would appear there is no shortage of Succession
Six Golden Rules Of Pay Per Click Marketing Campaign
What are pay per click engines?
Pay per click engines as the name
Weaning A Baby Onto Solid Food
The best time to wean your baby onto solid food is at about age 6
DMOZ: Rotten To The Core
I knew things were bad at DMOZ. But I guess I didn't realize how bad,
